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Reliable Google-Ads-Video Exam Question & Sample Google-Ads-Video Questions
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Google Ads Video Professional Assessment Exam Sample Questions (Q14-Q19):
NEW QUESTION # 14
A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?
- A. By creating as many impressions as possible in line with the tCPM.
- B. By analyzing historical feedback and making adjustments to bids based on performance signals.
- C. By acquiring as many clicks as possible according to the daily budget that's been set.
- D. By optimizing bids to put the campaign's message in front of as many relevant people as possible.
Answer: D
Explanation:
A: By optimizing bids to put the campaign's message in front of as many relevant people as possible.
Target CPM (tCPM) bidding optimizes bids to maximize reach within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.
Options B, C, and D describe other bidding strategies or benefits.
NEW QUESTION # 15
After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?
- A. Bumper ads
- B. In-feed video ads
- C. Non-skippable in-stream ads
- D. Masthead ads
Answer: A
Explanation:
D: Bumper ads:Bumper ads are 6-second, non-skippable video ads, ideal for delivering short, memorable messages.
They are perfect for remarketing and reinforcing brand recall after longer awareness campaigns.
Masthead ads are for large-scale awareness, non-skippable in-stream ads are longer, and in-feed video ads are for discovery.
NEW QUESTION # 16
Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart. Why is tracking those lighter conversion events advisable?
- A. It's advisable because they have the same value as a primary conversion.
- B. It's advisable because they create greater loyalty among customers.
- C. It's advisable because they help increase brand awareness.
- D. It's advisable because they can be predictive of a full sale.
Answer: D
Explanation:
D: It's advisable because they can be predictive of a full sale:These "lighter" conversions (micro-conversions) indicate user interest and engagement, which often lead to final sales.
Tracking these events provides valuable insights into the customer journey and helps optimize campaigns.
The other options are not the primary reason to track micro-conversions.
NEW QUESTION # 17
After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?
- A. Because the Video campaign will automatically use assets from the other campaigns.
- B. Because it prevents Google Ads from double-counting conversions.
- C. Because more campaign extensions will be available for the Video campaign.
- D. Because it'll allow for faster approval by the system for new ads.
Answer: B
Explanation:
C: Because it prevents Google Ads from double-counting conversions.
Keeping campaigns in the same account enables Google Ads to accurately track conversions across different campaign types and avoid attributing the same conversion to multiple sources.
This ensures accurate reporting and optimization.
NEW QUESTION # 18
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
- A. Bumper ads and CPM bidding
- B. Skippable in stream ads and CPM bidding
- C. Bumper ads and CPV bidding
- D. Skippable in stream ads and CPV bidding
Answer: D
Explanation:
C: Skippable in stream ads and CPV bidding
Skippable in-stream ads allow for longer form content, which is needed for product and brand consideration.
CPV bidding allows payment to only occur when a user watches the add.
NEW QUESTION # 19
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